This episode of Keepin’ It Local is very different. The first reason for this is simple necessity. The polar vortex and heavy snows have forced us to keep rescheduling interviews. But the other reason is simply that one of our goals for 2019 is to start helping local musicians with various aspects of outreach and promotion.

My original idea was to write an overview of how I applied my marketing training to PyleStyle Events. But then I decided to take a different tack. I wrote an article that’s basically what I wish someone had taken me aside to tell me when I was a young aspiring novelist. Back then, I hated the idea of marketing my work too. And I still do. But that’s only when I’m thinking of marketing the way it’s conventionally thought of.

Fortunately, I’ve learned a thing or two since then. It may all be old hat to you, but I hope you find something worthwhile in it. Anyway, the length got to be a little unwieldy, so I figured I’d record an audio version. And, since we needed a podcast episode, well… two birds.

If you’d prefer the written version, I’ve posted it on From the Bandstand. As always, let us know what you think.

You can find Keepin’ It Local on iTunes and Stitcher. Or subscribe to the PyleStyle Newsletter by typing your email address into the box below.