Dennis writes about how Trump succeeds on social media, not because his tweets are so high-tech or clever, but rather because he does things off social media that make his posts arresting.
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Artists of all stripes tend to view marketing and self-promotion as a violation of the genuineness that makes their work at all worthwhile. But without a following, they simply can’t sustain their careers. So how can you get bigger audiences without selling your soul?
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